Every action an apartment takes with a current resident or prospective renter has meaning to it. They all say something about the apartment and ultimately define the apartment. It’s hard to control how every property manager, leasing agent and community manager communicate, but there is one easy way to make sure that your student-focused apartment is communicating the right message to tenants and potential future tenants alike: social media. Continue reading →

Ever wonder what goes into a student’s decision when they’re looking for a place to live? If you answered yes, you’re thinking about the right things when it comes to finding new student tenants. If you answered no … what’s the deal? These are the occupants that keep your units full – you should be taking what they want into consideration.

Being a leader in this industry doesn’t happen by overlooking the small details. Knowing what filters students are clicking on might seem like a small detail, but understanding these patterns is really understanding the things that matter most to the students who are in the comparison stage of looking for a place to live. Knowing how students function here will help you improve your listing and how you navigate converting your leads to leases.

So what was popular? Pools? Tanning beds? Coffee bars? Nah. Students keep it much more simple than you’d think. Continue reading →