Every action an apartment takes with a current resident or prospective renter has meaning to it. They all say something about the apartment and ultimately define the apartment. It’s hard to control how every property manager, leasing agent and community manager communicate, but there is one easy way to make sure that your student-focused apartment is communicating the right message to tenants and potential future tenants alike: social media. Continue reading
Ever wonder what goes into a student’s decision when they’re looking for a place to live? If you answered yes, you’re thinking about the right things when it comes to finding new student tenants. If you answered no … what’s the deal? These are the occupants that keep your units full – you should be taking what they want into consideration.
Being a leader in this industry doesn’t happen by overlooking the small details. Knowing what filters students are clicking on might seem like a small detail, but understanding these patterns is really understanding the things that matter most to the students who are in the comparison stage of looking for a place to live. Knowing how students function here will help you improve your listing and how you navigate converting your leads to leases.
So what was popular? Pools? Tanning beds? Coffee bars? Nah. Students keep it much more simple than you’d think. Continue reading
Last week, the Rent College Pads team hit the road to learn about issues and opportunities modern campuses are facing in 2018. We met a variety of students, companies and community members at the International Town and Gown Association City & University Relation Conference in Columbus, Ohio, who talked with us about current higher education trends. Read on to hear the big concepts being discussed this year.
As a landlord in a competitive market, your goal is to rule the industry. But like many things in life, being a leader doesn’t happen without paying attention to small details.
For you, one of these small details is how you handle phone calls. In this industry, call lead conversions are crucial for establishing a relationship, setting up a showing and ultimately, getting your units filled with good tenants. We’ve analyzed over 300 tracked phone calls to identify an industry standard, and what you can do to improve your phone calls, get those leases signed and lead the industry with call lead conversions. Continue reading
So, you open your email inbox and you got a student lead from Rent College Pads. Now what?
The obvious next step is to reach out to the prospective tenant, but it’s important to do it in a way that’s going to make the student want to respond. You can do this via text, call or email. Each method has it’s own pros and cons, which we’ll get to, but it’s more about how you deliver your message when you initially reach out. Once in awhile, we hear that leads aren’t getting back to landlords, but why? One would think that if someone were interested in a property that they’d respond immediately to the landlord. A big problem we’ve uncovered are the flaws in the delivery of the initial contact with the student.
This guide will help show you new ways to respond to your leads and help you choose which method for reaching out to students will work best for you so that your leads become a lease.
Opinions: everybody has them. And the internet has made it easier than ever to get your opinions out there for the world to see. Though positive feedback is always a treat, negative reviews have the potential to put a major dent in your business’s reputation. And trust us, word on campus spreads like wildfire.
Everyone will receive a negative review at some point or another—it’s the price of maintaining a business—but the way you approach them can make all the difference. To help you out, we put together five tips for how to deal with negative online reviews; ones that won’t come back to bite you in the future.
A lot of things in life can be difficult and time-consuming, like getting in shape, reading a book, and cleaning up after a party—that’s why there are supplements, SparkNotes and Shamwows. As human beings, we’ve life-hacked our way through the centuries in order to make the tedious things in life as simple as possible. It’s no surprise, then, that rent collection has recently entered the online realm and, in doing so, has become easier than ever.
We took a look at five popular online rent paying services landlords can use that make it fast and easy to get paid on time. But before we get to the tools that’ll make rent collection easier, it’s important to understand why collecting rent online is worth the effort.
Do you leave voicemail after voicemail trying to reach your tenants to no avail? Do you email your leads to set up showings and get nothing but the cold shoulder in return? The good news is, it’s not you; it’s your methods.
We decided to channel our inner college student, do a little research and find out why exactly students just can’t answer an email or pick up their phones. Spoiler alert: they can, they just don’t want to. And here’s why:
The student housing market is unique for many reasons, but one stands out in particular: turnover. Instead of planting their roots, college students tend to hop from place to place, leaving behind their landlords with vacant units and broken hearts. We at Rent College Pads understood this predicament and decided to probe for answers to the age-old question: what makes students want to dust off their pens, call up their landlords and ask to be legally bound to them for another whole year?
We sent out a survey and waited patiently as the responses flew in. From a pool of twenty options, here are the five most important factors students consider when deciding whether or not to renew their current lease: